Head of Demand Generation - Maternity Leave Cover

Responsible for developing and delivering the global campaign strategy, to support pipeline development for all regions. Assess the go-to-market plans for each of the region and build a global campaign strategy, with executable plans and right-sized budgets, that deliver awareness and leads for the business.

We are looking for Maternity Leave Coverage for 20h per week during 16 weeks starting asap.

Domain

• Define quarterly demand generation priorities aligned with GTM plans

• Provide strategic direction and approve integrated campaign plans (execution owned by team)

• Maintain and refine a simple global campaign framework and brief template

• Ensure campaigns have clear ICP/persona focus, KPIs, and Sales follow-up plans

• Provide strategic oversight of ABM approach and review performance monthly

• Establish and run a regular alignment cadence with Sales leadership

• Define core global demand KPIs and review performance monthly with Marketing Operations

• Guide optimization discussions based on KPI outcomes

• Coach and develop field marketers to strengthen campaign planning and execution capabilities

• Clarify ownership and collaboration between field marketing, corporate marketing, and marketing operations

• Provide strategic input into annual budgeting and major spend allocation decisions

• Advise on MarTech improvements to support campaign effectiveness

• 10+ years B2B marketing campaign management experience, ideally in the enterprise technology, ERP, EAM or CMMS space

• 2+ years ABM program experience

• 5+ years managing a team of international / remote employees

• Proven track record of developing & managing global campaigns that deliver pipeline

• Experience with target account strategy and segmentation to build target lists for demand gen campaigns

• Ability to work with multiple data sources and translate them into insights

• Strong communication, writing, and presentation skills

• You are a contractor or happy to work a fixed term contract